There are times when the internet offers a surprise. A new technology is invented, a new platform changes our habits, or a new app is pushed out that helps us to see things in a different way. The rise of mobile and tablet usage really doesn’t fall into that category. While overall internet usage is up, desktop usage of the internet is being replaced, and has been surpassed by mobile and tablet devices.
While this is not a shock, what does come as surprise is how many websites offer a substandard mobile experience. If you’ve ever searched for the “view full site” link at the bottom of a mobile webpage, you know what I mean. Shouldn’t the full site experience be available and optimized for mobile? We think so!